Marketing Agency - Live Events Automation
A marketing agency saves around 10 hours a month by automating follow-ups with speakers and RSVP'd participants, including reminders and personalized content.
Project Overview
For large contact database people were RSVPing in Circle.so or responding via Email.
Although full business automation was implemented, involving Stripe, Circle ,Active campaign - the requirement for this automation was to:
Follow up with the speaker
Follow up with people who RSVP'd for the event
Follow up with people who have not RSVPd for the event
Back-End Development Skills
Twilio API
DevOps Engineering Deliverables
System Automation
Sales & Business Development Software
Airtable
Scripting & Automation Deliverables
Automation
Solution
Contact flow needed to contact various segments according to schedule: 28 days in advance 14 days in advance 7 days in advance 1 day in advance 1 hour in advance Speaker was to be contacted via email and then via SMS. Every single message was hyper personalised and it seemed like a live communication every time. AirTable was used to track the communications and the batch message flow was created to catch any possible mishaps before 10k+ messages were sent
Pro tip
The professional touch came through message pre-generation into AirTable. With bulk emailing and messaging it is a good practice to have visibility into automations
Project Details
Technology Stack
Processes
- Customer Contact Automation
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